The Top of Mind (TOM) 2024 study returns in its ninth edition with the analysis of brands distributed in 25 categories in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama and the Dominican Republic.
Kantar Mercaplan in alliance with Strategy & Negocios magazine surveyed 2,100 consumers in the 7 countries of the study. The results reflect the brands that have stood out for adapting to the new expectations and needs of consumers in a digitalized environment.
Melo Foods continues to lead the Fresh Chicken category, with 43% recognition in the TOP OF MIND.
In the Sausages category, we are in fourth position, competing in a diverse and highly competitive market.
We highlight our position as third place in the new TOM 2024 category: innovative brands. “ This identifies those brands that within their categories lead trends and deliver different value offers that satisfy the needs of their consumers”
We thank all our customers for their trust and preference. We are proud to be recognized for another consecutive year as the brand that represents the authentic Panamanian flavor and quality of Chicken in Panama.