Once again, we have achieved first place in the TOP OF MIND (TOM) of Panamanian consumers in the fresh chicken category.
Strategy & Business, in collaboration with Kantar Mercaplan, presents TOM 2023, a leading brand study in the region, where the performance of a wide set of brands that come to consumers' minds spontaneously when asked is analyzed. about a particular category.
The study highlights that relevant and innovative brands manage to maintain their positioning over time, becoming leaders in their category.
The Fresh Chicken category has been included in the study for the fifth consecutive year, and Productos Melo continues to lead this category with 43% recognition in the TOP OF MIND.
In the Sausages category, we are in fourth position, competing in a diverse and highly competitive market."
We are proud to be recognized as the brand that represents the authentic Panamanian flavor and quality of Chicken in Panama.
